Rencana Belajar
Marketing · Sosmed · Branding · PR

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Rencana Belajar 84 Hari
Marketing, Social Media, Branding & PR

Program 3 bulan, satu halaman sehari. Tiap hari ada fokus, link langsung ke sumber resmi, dan tugas singkat. Centang harinya — progress kamu tersimpan otomatis di browser ini.

84 hari

30–60 menit/hari

95 link terverifikasi

6–8 sertifikat resmi

1 portfolio capstone

Minggu 1

Dasar Marketing & Customer Journey

0/7 hari

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Orientasi + mulai Google Fundamentals (Modul 1–3)

Google — Fundamentals of Digital Marketing skillshop.exceedlms.com/student/collection/1…Apa itu marketing funnel hubspot.com/glossary/marketing-funnel

✅ Bikin folder project di Notion untuk brand fiktif kamu.

Lanjut Google Modul 4–6 + pahami funnel

Google — Fundamentals of Digital Marketing skillshop.exceedlms.com/student/collection/1…Stages of the marketing funnel blog.hubspot.com/marketing/i-took-a-deep-div…

✅ Tulis ringkasan 5 tahap funnel pakai bahasamu sendiri.

Tonton 1–2 video dasar marketing

YouTube — HubSpot youtube.com/channel/UCaAx1xeTgF3rs4rBPDq6-Kw YouTube — Neil Patel youtube.com/@neilpatel

✅ Catat 3 insight yang paling ngena.

Baca STP + buyer persona

Segmentation, Targeting & Positioning (STP) blog.hubspot.com/marketing/segmentation-targ…Cara bikin buyer persona blog.hubspot.com/marketing/buyer-persona-res…

✅ Tentukan 1 segmen target untuk brand project.

Praktik: bikin buyer persona

Contoh buyer persona blog.hubspot.com/marketing/buyer-persona-exa…Notion notion.so/

✅ Isi template persona (nama, umur, pain point, motivasi, channel).

Deliverable minggu 1 (±2 jam)

Notion notion.so/

✅ Jadiin 1 halaman: persona + gambar funnel/customer journey.

Review + mulai HubSpot Inbound (modul 1)

HubSpot — Inbound Marketing academy.hubspot.com/courses/inbound-marketing

✅ Refleksi: apa yang masih bingung? Tulis di Notion.

Minggu 2

Digital Marketing Landscape

0/7 hari

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Google Modul 7–10 (search, display, video)

Google — Fundamentals of Digital Marketing skillshop.exceedlms.com/student/collection/1…

✅ Catat perbedaan cara kerja tiap channel.

Google Modul 11–14 (sosmed, email, content)

Google — Fundamentals of Digital Marketing skillshop.exceedlms.com/student/collection/1…Social media marketing: panduan blog.hubspot.com/marketing/social-media-mark…

✅ Bikin tabel: channel → tujuan → cocok untuk brand apa.

Tonton breakdown channel dari praktisi

YouTube — Semrush youtube.com/@Semrush YouTube — Ahrefs youtube.com/@AhrefsCom

✅ Pilih 3 channel prioritas untuk brand project.

Baca data & tren marketing terbaru

Statistik marketing terbaru hubspot.com/marketing-statistics Blog Semrush semrush.com/blog/

✅ Cari 3 statistik yang bisa dipakai buat argumen.

Praktik: riset channel kompetitor

✅ Analisis 2 brand kompetitor: channel + konten mereka.

Deliverable minggu 2 (±2 jam)

Notion notion.so/

✅ Finalisasi tabel channel + 1 paragraf rekomendasi strategi.

Review + kejar 50% Google Fundamentals

Google — Fundamentals of Digital Marketing skillshop.exceedlms.com/student/collection/1…

✅ Cek progress modul, tandai yang belum.

Minggu 3

Content Marketing & Copywriting

0/7 hari

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HubSpot Content Marketing (modul 1–3)

HubSpot — Content Marketing academy.hubspot.com/courses/content-marketing

✅ Catat definisi content marketing & content pillar.

Baca content strategy guide

Content marketing strategy guide semrush.com/blog/content-marketing-strategy-…

✅ Tentukan 3 content pillar untuk brand project.

Baca formula copywriting

10 formula copywriting buffer.com/resources/copywriting-formulas/Copywriting 101 copyblogger.com/copywriting-101/

✅ Pilih 2 formula favorit (mis. AIDA, PAS).

Content untuk tiap funnel stage

Content untuk tiap funnel stage blog.hubspot.com/marketing/content-for-every…Canva — belajar social media canva.com/learn/social-media-marketing/

✅ Bikin 1 ide konten per tahap funnel (TOFU/MOFU/BOFU).

Praktik: tulis 3 copy

10 formula copywriting buffer.com/resources/copywriting-formulas/Notion notion.so/

✅ Tulis caption sosmed, headline, dan email subject.

Deliverable minggu 3 (±2 jam)

Notion notion.so/Canva canva.com/

✅ Rapikan content pillar + 3 copy jadi 1 dokumen.

Review + selesaikan kuis HubSpot Content

HubSpot — Content Marketing academy.hubspot.com/courses/content-marketing

✅ Ambil badge HubSpot Content Marketing kalau sudah lulus.

Minggu 4

Data & Analytics

0/7 hari

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Google Analytics Academy (GA4) – kursus 1

Google Analytics Academy (GA4) analytics.google.com/analytics/academy/

✅ Pahami perbedaan metric vs dimension.

Lanjut GA4 + tonton penjelasan

Google Analytics Academy (GA4) analytics.google.com/analytics/academy/YouTube — Google Analytics youtube.com/@GoogleAnalytics

✅ Catat 6 metrik utama: reach, engagement, conversion, dll.

Baca soal KPI & pengukuran

Statistik marketing terbaru hubspot.com/marketing-statistics Blog HubSpot Marketing blog.hubspot.com/marketing

✅ Tentukan 3 KPI untuk brand project.

HubSpot Marketing Analytics course

HubSpot — Marketing Analytics academy.hubspot.com/courses/marketing-analyt…

✅ Pelajari cara bikin report sederhana.

Praktik: setup GA4 + UTM builder

Google Analytics Academy (GA4) analytics.google.com/analytics/academy/Notion notion.so/

✅ Bikin GA4 property, ukur 1 halaman, catat angkanya.

Deliverable minggu 4 + tuntaskan Google cert

Google — Fundamentals of Digital Marketing skillshop.exceedlms.com/student/collection/1…Google Skillshop (katalog) skillshop.exceedlms.com/

✅ Tulis 5 insight dari data yang kamu lihat.

🎓 Ambil sertifikat Google + upload ke LinkedIn

Google Skillshop (katalog) skillshop.exceedlms.com/HubSpot Academy — semua sertifikasi academy.hubspot.com/certification-overview

✅ Selesaikan ujian, download sertifikat, add to profile.

Minggu 5

Social Media Strategy

0/7 hari

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HubSpot Social Media Marketing (modul 1–3)

HubSpot — Social Media Marketing academy.hubspot.com/courses/social-media

✅ Catat framework strategi sosmed.

Baca + pakai template social media strategy

Social media strategy + template gratis semrush.com/blog/social-media-strategy-templ…

✅ Isi template dengan brand project kamu.

Tonton strategi sosmed dari praktisi

YouTube — Hootsuite youtube.com/@hootsuite YouTube — Later youtube.com/@latermedia

✅ Catat 3 taktik yang bisa langsung dicoba.

Playbook untuk bisnis kecil

Social media marketing 8 langkah semrush.com/blog/social-media-marketing-for-…Sprout Social Insights sproutsocial.com/insights/

✅ Pilih 2 platform utama + alasan pemilihannya.

Praktik: audit sosmed 3 brand

Meta Business Suite business.facebook.com/Notion notion.so/

✅ Catat: posting frequency, format, engagement, tone.

Deliverable minggu 5 (±2 jam)

Notion notion.so/Canva canva.com/

✅ Dokumen strategi sosmed (channel mix, tone, KPI) + kalender konten 2 minggu.

Review + selesaikan kuis HubSpot Sosmed

HubSpot — Social Media Marketing academy.hubspot.com/courses/social-media

✅ Target: lulus sertifikasi HubSpot Social Media.

Minggu 6

Platform Deep-Dive & Bikin Konten

0/7 hari

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Meta Blueprint — kursus dasar FB/IG

Meta Blueprint — kursus gratis facebook.com/business/learn

✅ Catat jenis objective iklan & format konten Meta.

TikTok Academy + algoritma TikTok

TikTok Academy tiktokacademy.com/Cara kerja algoritma TikTok later.com/blog/tiktok-algorithm/

✅ Rancang 1 konsep konten TikTok untuk brand project.

Algoritma Instagram + praktik hook

Cara kerja algoritma Instagram sproutsocial.com/insights/instagram-algorithm/YouTube — Later youtube.com/@latermedia

✅ Tulis 5 ide hook (3 detik pertama).

Canva Social Media Mastery

Canva — Social media mastery canva.com/design-school/courses/social-media…

✅ Buat 1 template feed yang konsisten.

Praktik: editing video pendek

CapCut capcut.com/YouTube — Think Media (konten/video) youtube.com/@ThinkMediaTV

✅ Edit 1 video 30 detik (hook → isi → CTA).

Deliverable minggu 6 (±2–3 jam)

Canva canva.com/CapCut capcut.com/

✅ Bikin 5 konten: IG feed, Reels/TikTok, LinkedIn, carousel edukasi, Stories.

🎓 Sertifikat HubSpot Sosmed + Canva

HubSpot — Social Media Marketing academy.hubspot.com/courses/social-media Canva Design School (katalog) canva.com/design-school/courses/

✅ Ambil accreditation Canva, upload keduanya ke LinkedIn.

Minggu 7

Branding Fundamentals

0/7 hari

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Canva — Branding your business

Canva — Branding your business canva.com/design-school/courses/branding-des…

✅ Catat elemen inti brand (purpose, personality, values).

Baca dasar branding

What is branding? (7 langkah) blog.hubspot.com/marketing/branding

✅ Tulis 1 kalimat brand purpose untuk brand project.

Tonton strategi branding

YouTube — The Futur (branding/design) youtube.com/@thefutur YouTube — GaryVee youtube.com/@garyvee

✅ Catat contoh brand yang punya positioning kuat.

Great Learning — Brand Management

Great Learning — Brand Management (gratis) mygreatlearning.com/academy/learn-for-free/c…

✅ Pelajari brand positioning & brand equity.

Praktik: analisis 3 brand (kuat vs lemah)

Essential guide to branding blog.hubspot.com/marketing/branding-guide Notion notion.so/

✅ Bandingkan positioning, tone, dan visual mereka.

Deliverable minggu 7 (±2 jam)

Notion notion.so/Canva canva.com/

✅ Mini brand book: nama, tagline, positioning, personality, tone of voice.

Review + HubSpot Brand course

HubSpot — Brand course academy.hubspot.com/courses/brand

✅ Cek pemahaman: bisa jelasin bedanya brand vs branding?

Minggu 8

Visual Identity & Brand Guidelines

0/7 hari

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Canva — Graphic design essentials

Canva — Graphic design essentials canva.com/design-school/courses/graphic-desi…

✅ Pelajari elemen & prinsip desain.

Belajar branding visual

Canva — belajar branding canva.com/learn/branding/

✅ Kumpulkan 5 referensi visual (moodboard).

Tonton tutorial logo & tipografi

YouTube — Canva youtube.com/@Canva YouTube — The Futur (branding/design) youtube.com/@thefutur

✅ Sketsa 3 ide logo (di kertas dulu).

Prinsip desain & riset UX

NN/g — riset UX & design nngroup.com/articles/Figma figma.com/

✅ Pelajari hierarki visual & whitespace.

Praktik: bikin logo + palet di Canva/Figma

Canva canva.com/Figma figma.com/

✅ Finalisasi 1 logo + 1 palet warna + 2 font.

Deliverable minggu 8 (±2–3 jam)

Canva canva.com/Notion notion.so/

✅ Brand guidelines 1 halaman + mockup (feed IG / kartu nama).

🎓 Sertifikat Canva Design School

Canva Design School (katalog) canva.com/design-school/courses/

✅ Ambil accreditation + upload ke LinkedIn.

Minggu 9

PR Fundamentals & Media Relations

0/7 hari

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Muck Rack — Modul 1–3

Muck Rack — Fundamentals of Media Relations (PR) academy.muckrack.com/fundamentals-of-media-r…

✅ Pahami cara kerja jurnalis & newsworthiness.

Muck Rack — Modul 4–6

Muck Rack — Fundamentals of Media Relations (PR) academy.muckrack.com/fundamentals-of-media-r…

✅ Catat cara membangun relasi dengan jurnalis.

Muck Rack — Modul 7–9 + FINAL EXAM

Muck Rack — Fundamentals of Media Relations (PR) academy.muckrack.com/fundamentals-of-media-r…

✅ Lulus exam → dapat sertifikat resmi industri.

Ikuti tren PR terkini

PR Daily prdaily.com/Prowly Blog (PR) prowly.com/blog

✅ Pilih 1 studi kasus PR yang menarik buatmu.

Praktik: bikin media list 10 jurnalis

Google Alerts google.com/alerts Notion notion.so/

✅ Riset media + jurnalis yang relevan dengan brand project.

Deliverable minggu 9 (±2 jam)

Muck Rack — Fundamentals of Media Relations (PR) academy.muckrack.com/fundamentals-of-media-r…Notion notion.so/

✅ Media list + 1 pitch email yang siap dikirim.

🎓 Sertifikat Muck Rack + upload LinkedIn

Muck Rack — Fundamentals of Media Relations (PR) academy.muckrack.com/fundamentals-of-media-r…

✅ Konfirmasi sertifikat terbit, add to profile.

Minggu 10

PR Writing & Crisis Communication

0/7 hari

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Belajar struktur press release

Template press release + cara nulis blog.hubspot.com/marketing/press-release-tem…

✅ Catat anatomi press release (headline → boilerplate).

Media kit: contoh & cara bikin

Media kit: contoh & cara bikin blog.hubspot.com/marketing/media-kit-examples Media kit & template gratis hubspot.com/resources/templates/media-kit

✅ Kumpulkan aset untuk media kit brand project.

Crisis communication plan

10 contoh crisis communication plan blog.hubspot.com/service/crisis-communicatio…

✅ Pelajari 10 contoh plan, pilih 1 sebagai referensi.

Social media crisis management

Social media crisis management blog.hubspot.com/service/social-media-crisis…

✅ Bikin skenario krisis + rencana respons 3 langkah.

Praktik: tulis press release

Template press release + cara nulis blog.hubspot.com/marketing/press-release-tem…Notion notion.so/

✅ Tulis 1 press release (produk/event) untuk brand project.

Deliverable minggu 10 (±2 jam)

Notion notion.so/

✅ Press release + 1 crisis statement + media kit sederhana.

Review + kursus PR/Sosmed Semrush

Semrush Academy (katalog) semrush.com/academy/courses/Semrush — Social Media courses semrush.com/academy/courses/social-media/

✅ Ambil 1 sertifikat Semrush yang paling relevan.

Minggu 11

Integrated Marketing Campaign (IMC)

0/7 hari

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Content & campaign strategy

Content marketing strategy guide semrush.com/blog/content-marketing-strategy-…Semrush — Content Marketing courses semrush.com/academy/courses/content-marketing/

✅ Tentukan big idea kampanye.

Email sebagai channel kampanye

HubSpot — Email Marketing academy.hubspot.com/courses/email-marketing Apa itu email marketing mailchimp.com/marketing-glossary/email-marke…

✅ Rancang 1 alur email (welcome → nurturing → offer).

Email marketing field guide

Email marketing field guide mailchimp.com/resources/email-marketing-fiel…

✅ Catat best practice subject line & CTA.

HubSpot Digital Advertising

HubSpot — Digital Advertising academy.hubspot.com/courses/digital-advertis…

✅ Tentukan budget split kasar antar channel.

Praktik: susun channel mix + timeline

Notion notion.so/SimilarWeb similarweb.com/

✅ Bikin timeline 4 minggu kampanye.

Deliverable minggu 11 (±2–3 jam)

Notion notion.so/

✅ Rencana kampanye 360°: objective, audience, big idea, channel, timeline, budget, KPI.

Review + sertifikat SEO (Semrush/Ahrefs)

Semrush — SEO courses semrush.com/academy/courses/seo/Ahrefs — SEO Training Course ahrefs.com/academy/seo-training-course

✅ Selesaikan 1 sertifikat SEO untuk memperkuat CV.

Minggu 12

Capstone Project & Portfolio

0/7 hari

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Susun outline portfolio

Notion notion.so/Moz — Beginner's Guide to SEO moz.com/beginners-guide-to-seo

✅ Tentukan struktur: masalah → strategi → eksekusi → hasil.

Kumpulkan semua aset

Notion notion.so/Canva canva.com/

✅ Rapikan brand book, konten, press release, campaign plan.

Bikin halaman portfolio

Notion notion.so/Canva canva.com/

✅ Jadiin 1 halaman portfolio yang enak dibaca.

Rapikan sertifikat ke LinkedIn

HubSpot Academy — semua sertifikasi academy.hubspot.com/certification-overview Google Skillshop (katalog) skillshop.exceedlms.com/

✅ Semua sertifikat add to profile + tulis 1 kalimat insight.

Latihan presentasi 5 menit

YouTube — GaryVee youtube.com/@garyvee

✅ Rekam dirimu presentasi portfolio, evaluasi sendiri.

Deliverable final (±2–3 jam)

Notion notion.so/

✅ Post portfolio di LinkedIn + tulis caption cerita prosesnya.

🎓 Selesaikan sisa sertifikat + review 3 bulan

Simplilearn SkillUp — kursus gratis simplilearn.com/skillup-free-online-courses HP LIFE (katalog) life-global.org/Semrush Academy (katalog) semrush.com/academy/courses/

✅ Ambil sertifikat yang belum (SkillUp, HP LIFE, Alison). Tulis refleksi.

Bank Link — Semua Sumber

95 sumber, semua sudah dicek ke halaman resmi. Bookmark yang paling sering kamu pakai.

Rencana Belajar 84 HariMarketing, Social Media, Branding & PR

Dasar Marketing & Customer Journey

Orientasi + mulai Google Fundamentals (Modul 1–3)

Lanjut Google Modul 4–6 + pahami funnel

Tonton 1–2 video dasar marketing

Baca STP + buyer persona

Praktik: bikin buyer persona

Deliverable minggu 1 (±2 jam)

Review + mulai HubSpot Inbound (modul 1)

Digital Marketing Landscape

Google Modul 7–10 (search, display, video)

Google Modul 11–14 (sosmed, email, content)

Tonton breakdown channel dari praktisi

Baca data & tren marketing terbaru

Praktik: riset channel kompetitor

Deliverable minggu 2 (±2 jam)

Review + kejar 50% Google Fundamentals

Content Marketing & Copywriting

HubSpot Content Marketing (modul 1–3)

Baca content strategy guide

Baca formula copywriting

Content untuk tiap funnel stage

Praktik: tulis 3 copy

Deliverable minggu 3 (±2 jam)

Review + selesaikan kuis HubSpot Content

Data & Analytics

Google Analytics Academy (GA4) – kursus 1

Lanjut GA4 + tonton penjelasan

Baca soal KPI & pengukuran

HubSpot Marketing Analytics course

Praktik: setup GA4 + UTM builder

Deliverable minggu 4 + tuntaskan Google cert

🎓 Ambil sertifikat Google + upload ke LinkedIn

Social Media Strategy

HubSpot Social Media Marketing (modul 1–3)

Baca + pakai template social media strategy

Tonton strategi sosmed dari praktisi

Playbook untuk bisnis kecil

Praktik: audit sosmed 3 brand

Deliverable minggu 5 (±2 jam)

Review + selesaikan kuis HubSpot Sosmed

Platform Deep-Dive & Bikin Konten

Meta Blueprint — kursus dasar FB/IG

TikTok Academy + algoritma TikTok

Algoritma Instagram + praktik hook

Canva Social Media Mastery

Praktik: editing video pendek

Deliverable minggu 6 (±2–3 jam)

🎓 Sertifikat HubSpot Sosmed + Canva

Branding Fundamentals

Canva — Branding your business

Baca dasar branding

Tonton strategi branding

Great Learning — Brand Management

Praktik: analisis 3 brand (kuat vs lemah)

Deliverable minggu 7 (±2 jam)

Review + HubSpot Brand course

Visual Identity & Brand Guidelines

Canva — Graphic design essentials

Belajar branding visual

Tonton tutorial logo & tipografi

Prinsip desain & riset UX

Praktik: bikin logo + palet di Canva/Figma

Deliverable minggu 8 (±2–3 jam)

🎓 Sertifikat Canva Design School

PR Fundamentals & Media Relations

Muck Rack — Modul 1–3

Muck Rack — Modul 4–6

Muck Rack — Modul 7–9 + FINAL EXAM

Ikuti tren PR terkini

Praktik: bikin media list 10 jurnalis

Deliverable minggu 9 (±2 jam)

🎓 Sertifikat Muck Rack + upload LinkedIn

PR Writing & Crisis Communication

Belajar struktur press release

Media kit: contoh & cara bikin

Crisis communication plan

Social media crisis management

Praktik: tulis press release

Deliverable minggu 10 (±2 jam)

Rencana Belajar 84 Hari
Marketing, Social Media, Branding & PR